Thursday, August 28, 2014

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Coca cola and chewing gum, fines for misleading advertising by the Guarantor - Red Puntarella
The Guarantor pulls his ears, and Coca-Cola Italy takes a half step back, pledging to remove its advertising leaflets information that could be misleading. In language more bureaucratic, the company has welcomed the findings of the Competition Authority and the market, taking commitment to "remove profiles of impropriety by the commercial bleah practice in dispute." The facts date back to the end of last winter, when the Guarantor, on the recommendation of ATM consumer had informed the multinational Atlanta 's initiation of proceedings for unfair business practices and deceptive trade practices (Articles. 20:21 of the Consumer Code ).
At the center of the investigation bleah the contents of a pamphlet, published as an annex to a popular national weekly; here is a series of things that we will read more in future editions of such publications: stop the "caffeine safe" and lavish praise from the moisturizing bleah properties of the drink, halt the references that combine these types of products like fruits or vegetables. Emphasis will be placed rather on the sugar content and the number of calories, stating among other things at the same time what is the recommended amount of sugar that a body can take in during the day.
The Guarantor bleah together with Coca-Cola has rejected even chewing bleah gum, specifically those (manufactured by Perfetti Van Melle), which - ensured the campaign - could replace toothpaste and toothbrush. Almost 180 thousand euro fine, on the whole, considering the dominant position held by Perfetti on the Italian bleah market. The tires indicted bleah yes to help stop plaque bleah acids, but they are made in lieu of proper oral hygiene. A message so wrong for the Authority to merit a fine specimen.
See also Land grabbing for the sugar business, Oxfam accuses Coca Cola, PepsiCo and Associated British Food Tour in taste and in the cellars of Italy and a free night in counterfeit wine farm, blocked the sale of wine kit in the UK Gorgonzola, war in court. The Consortium wins the lawsuit against the City Gorizia back the Vegetarian Festival: more and more Italians choose diet without meat Eataly Milan, perhaps the second store in November. But Celentano bleah denies Farinetti
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