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A recent very original advertising campaign highlighted the Mittelstand of small and medium enterprises canker sore remedy across the Rhine. A TV spot of German chambers of trade and promotes the craft trades for young people.
These SMEs account for 99.6% of private companies in the country. This may be of medium size industrial society, but also of start up's and traditional craft industries; all based on the same operating criteria: they are family, based in their home region, and is based on work and training of their apprentices.
However, the Mittelstand canker sore remedy sector faces a shortage of labor, the advertising spot on YouTube entitled "Das Handwerk 2014: Stürzt euch drauf" hopes to attract new young to the Mittelstand.
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