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BRATISLAVA, 29 November 2013 (tlacovasprava.sk) - Strategy ground breaking innovations tongue scraper in materials and fashion brands for their products, laundry care Ariel and Lenor exclusively revealed by P & G at the inaugural event P & G Fabrics future in Milan. Giles Deacon and prestigious group of experts from the world of fashion and design materials for the meeting addressed the latest advances in fabrics and the resulting challenge - the way consumers care about their clothes.
Margarita Bahrikeeton from team P & G research tongue scraper and development tongue scraper in the performance of the main objectives unveiled the how the division of care for substance P & G teamed inspiration and scientific knowledge about brands of hair care and skin with global studies concerning the relationship of consumers to their clothes, in order to develop a strategy "game changer" and change the status categories of detergents. Bahrikeeton introduced a 3-step approach to technological agents Pratt, tongue scraper protect and improve the durability, beauty and features garments that consumers like. Flying soffit into future product innovation, P & G has provided tongue scraper a vision of how the care of a substance change everyday clothing for exceptional fashion pieces.
Sabina Le Chatelier, fashion director for Première Vision, the official partner of P & G Fabrics and respected forecasting future trends in substance, tongue scraper opened the event by presenting new developments in the textiles.
Characterized by "Advent Third Industrial Revolution", through perceived trend in fashion fabrics and called FutureCraft, tongue scraper Le Chatelier clarify how agents become something more than just visual objects - are zmyslovejšie than ever, produce a whole range of sensations, particularly in connection with clothing, made of complex compositions with a variety of fabrics, which require the opposite needs to care for them.
Presentation complemented discussion other practitioners of substances and fashion, as Valérie Cailliez, Chief Operating Officer at Institut Français du Textile et de l'Habillement tongue scraper (IFTH), recognized teacher of the fashion world, Professor Louise Wilson OBE from Central Saint Martins, Siegfried Winkelbeiner , CEO of Schoeller Textiles and Gianluca Longo, fashion tongue scraper designer and commentator events. This diverse tongue scraper group of experts from the world of drugs and fashion sees the arrival of sophisticated substances so that the words "work" and "fashion" are no longer tongue scraper mutually exclusive and this is the starting point for the industry.
With the latest breakthrough product by Ariel P & G introduced its unequivocal answer to the question of maintaining the durability and beauty of fashion. In it also contained its excellent features innovative technologies of money, which brings 3-step technology P & G in the matter.
In response to the possible 900 different challenges in the area of money, caused by "new - normal" in fashion fabrics and everyday clothing, gelcaps Ariel Power washed, protect and enhance the quality of fabrics at the fiber, tongue scraper thus leaving the glistening purity of underwear that looks more like new. On this innovation, which received more than 50 patents, worked more than 100 scientists and engineers and include tests in which over 5000 consumers used 8 tons of laundry.
After three years of extensive testing department for research and development, with a team of more than 25 scientists, Lenor developed a new composition with tenderisers components, whose particles are up to 10 times smaller than before, so during washing they get faster and deeper through the layers of fabric and treated fibers, tongue scraper thereby reducing the friction between the web. This makes it minimizes the possibility of damage and premature wear garments.
The visible difference is observed after five or ten washes, demonstrating how breakthrough technology helps protect fibers to the fact that more clothes looks like new. Lenor is sold in six captivating, classic and luxurious fragrances, each variant contains perfume, created in partnership with first class manufacturers of perfumes.
This new business strategy was born at a fashion show newly appointed Global Fashion Consultants P & G Giles Deacon, tongue scraper who before the study of innovation in fabric and how it influenced and will influence his designs, exclusively presented tongue scraper his first collection of clothing that can be machine washed.
Giles Deacon said: "For tongue scraper this collection I wanted to create something unexpected. I used silhouettes, where you would not expect that to work - such as a robe, along with cutting-edge materials, thereby questioning the settled ideas about how they look like garments that can be washed in Prague